Virtue Cider

Virtue Cider, founded in 2011 by Gregory Hall provides people with delicious ciders, made the traditional way, where they hand-press their apples and use 100% Michigan apples from local farmers.

Traditional, crisp and all-natural ingredients straight from Michigan, “one of the top producing apple-growing areas in the United States.” Gregory is known for his “20-year tenure as brewmaster at the Goose Island Beer Company, having won 14 consecutive Great American Beer Festival medals,” so he knows his stuff.

He left Goose Island in the spring of 2011 and began a trip through England and France, studying the craft of cider. He brought back his findings and experience to the states and launched Virtue Cider. “In 2013, Hall brought the cidermaking venture as close as possible to  one of the United States’ best apple-growing states of Michigan launched Virtue Cider in Fennville, Michigan.”

Only a couple years back, in 2015 Virtue Cider and Anheuser-Busch partnered together, combining their family of craft brands. They continue to “enjoy independence and creativity” in their cidermaking. All of their operations continue to be led from their original homesteads.

Find a few of their ciders, such as Michigan Apple and Rosé today: